The Melbourne Shopping Festival is a whirlwind of activity and experience. From amazing shopping, delicious food & wine, kids' entertainment and live cooking demonstrations to motivational talks against domestic violence, multi-cultural shows and fantastic live music performances – there is something for absolutely everyone.

If the day activities haven't tired you out too much you can also enjoy the stunning gala evening set to take place on the Friday evening. This is a wonderful opportunity to network with industry peers whilst recognising the most vibrant and innovative members of the retail industry.


A shopper's paradise is waiting for you at MSF with elite fashion designers, retailers, wholesalers, service providers and start-ups all ready to surprise and delight you with their wears. You'll be spoilt for choice when it comes to selection – MSF will showcase an impressive range of quality toys and winter threads for the kids as well as premium wedding services, beautiful wines, gifts, tech gadgets and stunning homeware for you – what more could you want!?

Kids Entertainment

The kids will have a ball at MSF with face painting, carnival games and a jumping castle to keep them busy.


For those visiting the festival for pleasure there are a range of amazing experiences for you to enjoy. From school student musical performances, live cooking demonstrations and the much anticipated Gala evening.

If you want to get a little more out of the experience there is an array of networking opportunities, informative international and domestic trade and Australian product sourcing discussions and an inspirational speech against domestic violence. With so much to see and learn the festival is sure to spark your imagination and provide you with a new found sense of motivation.

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